Business success stories using TikTok | Forum

In this article we present two cases of how a good marketing campaign and the correct challenge can make your brand go viral and position it within the platform.

When this fashion giant entered the world of TikTok, it did so by creating the challenge hashtag #InMyDenim, which invited users to transform a messy outift to a stylized one using a denim garment.

For this trend, the Guess brand used actress Madisson Willow, who has 1 million followers on TikTok. It quickly went viral and was reproduced by other users, who also shared the hashtag, which allowed the brand to be known.

The TikTok content of the energy drink Red Bull is supported by its tagline: "It gives you wings." Its strategy is to show extreme sports videos of athletes doing aerobatics and it has more than 3.7 million followers.

Some of the sports that can be seen in the Red Bull TikTok videos are: snowboarders, BMX and other athletes who jump or do tricks in the air.

• Charli D'Amelio: is a dancer and internet celebrity of American nationality. She is known for the dance videos that she uploads to TikTok. He currently has 84.7 million followers on this social network. He has a great bio with the fancy fonts that makes his bio completely unique. 

• Addison Rae: is a dancer and internet celebrity of American nationality. He is the second most followed person on TikTok. He currently has 59.1 million followers on this social network.

• Zach King: He is a filmmaker, YouTuber and now a well-known tiktoker. The videos you usually share are digitally edited and give the impression that you are doing magic. He currently has 49.1 million followers on this social network.

Loren Gray: is an American singer, actress, music producer, model and influencer. The videos that he uploads are generally of dance, fashion, skin routine, among others. He currently has 47.1 million followers on this social network.

Read also - How to convert Instagram followers into customers