Business success stories using TikTok | Forum

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Rohit Apr 2 '21
Many companies today are choosing to share their content and promote their products within TikTok, be it with the help of influencers, paying for advertising or creating videos aimed at their target audience.

In this article we present two cases of how a good marketing campaign and the correct challenge can make your brand go viral and position it within the platform.

Guess and its start on TikTok

When this fashion giant entered the world of TikTok, it did so by creating the challenge hashtag #InMyDenim, which invited users to transform a messy outift to a stylized one using a denim garment.

For this trend, the Guess brand used actress Madisson Willow, who has 1 million followers on TikTok. It quickly went viral and was reproduced by other users, who also shared the hashtag, which allowed the brand to be known.

Red Bull and its extreme videos on TikTok

The TikTok content of the energy drink Red Bull is supported by its tagline: "It gives you wings." Its strategy is to show extreme sports videos of athletes doing aerobatics and it has more than 3.7 million followers.

Some of the sports that can be seen in the Red Bull TikTok videos are: snowboarders, BMX and other athletes who jump or do tricks in the air.

Tiktokers with the most followers worldwide
  • Charli D'Amelio: is a dancer and internet celebrity of American nationality. She is known for the dance videos that she uploads to TikTok. He currently has 84.7 million followers on this social network. He has a great bio with the fancy fonts that makes his bio completely unique. 

  • Addison Rae: is a dancer and internet celebrity of American nationality. He is the second most followed person on TikTok. He currently has 59.1 million followers on this social network.

  • Zach King: He is a filmmaker, YouTuber and now a well-known tiktoker. The videos you usually share are digitally edited and give the impression that you are doing magic. He currently has 49.1 million followers on this social network.

Loren Gray: is an American singer, actress, music producer, model and influencer. The videos that he uploads are generally of dance, fashion, skin routine, among others. He currently has 47.1 million followers on this social network.

Read also - How to convert Instagram followers into customers

The Forum post is edited by Rohit Nov 27 '21