How to convert Instagram followers into customers | Forum

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Rohit
Rohit Apr 8 '21
How to convert Instagram followers into customers

Instagram has long become the boss of social media. It is the social network that has the most interaction. Like Facebook, it has millions and millions of users.

For this same reason, it is a very powerful tool that allows us to connect directly with our audience and convert them into followers, and why not, customers.

Getting customers on Instagram is the best way to take advantage of this social network.

Do you want to know how to increase and get more followers? Do you want to know how you can contact your niche and get customers through Instagram?

If so, you are in the right place.

What is digital prospecting?

No matter how old you are, I'm sure you've heard of how clients were found a few years ago. Does the "cold door" ring a bell? It is when sellers went house to house, knocking on doors and offering their products or services.

With the digital revolution, this has evolved, and currently this methodology is called Digital Prospecting.

Digital prospecting is a marketing technique that consists of directly contacting your niche through social networks, and in this way, converting them into followers or customers.

Either way, both options are valuable.

If you are not a customer today, you can be a customer tomorrow. And for that, it is better that they follow you on your networks and you can be in direct contact with them and offer them high-value content.

Basically, the objective of this strategy is to find new followers on social networks and establish a relationship with them to end up turning them into clients.

This process must be based on an exchange of value, seeking to really contribute to each message, even if it is closeness and understanding. We don't want to be spammers or just hang out chatting. We want to help, impact and get leads.

Digital prospecting is a complementary strategy to be known on social networks .

So now that you know what this digital prospecting is all about, do you think if we look at it a little more in detail? Let's go there.

How to convert Instagram followers into customers

So far we have seen a way to contact cold traffic, that is, people who do not know you at all.

There is another way to achieve these results, faster.

It's about connecting with people who already have that relationship of trust with you. We are talking about friends, acquaintances of acquaintances, former clients, followers ...

Here we are already talking about getting customers on Instagram.

PHASE 1 - TALK TO YOUR MOST RELEVANT FOLLOWERS

Obviously, we are going to take advantage of the people who are already following you.

You will have to detect your best followers, who are part of your niche, follow them and establish a conversation with them.

In this case, the conversation is already aimed at discovering what their main problem is, that is, knowing where that person is, and to discover if we can help them solve their problems.

If everything flows, we will lead this person towards the sale of your service / training ...

And if it doesn't flow, no, because it won't be your ideal client.

It may be later, when your emotional, financial, or social situation changes.

PHASE 2 - TALK TO THE FOLLOWERS WITH THE MOST INTERACTION IN YOUR PUBLICATIONS

Now we seek to establish a conversation with our followers who comment the most and who show the most interest in our content.

The process is exactly the same as before, with a slight difference. You have to post engaging posts get user attraction and contact those who are regularly engaging on your posts. 

For this we need:

  • Search the comments of your publications for the people with the most interest

  • Follow these people

  • Contact them with a first message asking how they are and if you can talk when they have a few minutes

  • Establish a conversation to discover the current situation of this person and see if you can help them solve their main problem, with your solution.

In principle they already know you, that's why they follow you, and naturally they will be delighted that you show interest in them and talk to you.

This will make it easier for the conversation to flow as they feel grateful and admiration for you and your project.

As you can see, digital prospecting is a super effective methodology that will allow you to increase your followers and leads quickly.

From here on, they enter your funnel and they will educate themselves little by little so that you can transform them into customers.

Getting customers on Instagram is a process that needs consistency.

If you invest 1 hour a day for the next 30 days and contact 10 to 20 people each day, you will freak out with the results.

As you can see, getting customers on Instagram is not a utopia. The key is to connect with your audience and help them achieve their goals through your offer.

You should have a working plan so do not keep it in your mind. Have it in writing so that you can get success in your goal. Create a plan by visiting how many days between dates.


The Forum post is edited by Rohit Nov 27 '21